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Rong, Huang ; XI, Lu ; Yanping, Gong ; Zhuo, Chen. (2024) How does information encountering enhance purchase behavior? The mediating role of customer inspiration.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000687.

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cites:

Gao, P. ; Zeng, Y. ; Cheng, Y. The formation mechanism of impulse buying in short video scenario: perspectives from presence and customer inspiration. 2022 Front. Psychol.. 13 -

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