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Ali, Aldhamiri ; Jamie, Carlson ; Siegfried P, Gudergan ; Sonia, Vilches-Montero ; Syed Mahmudur, Rahman. (2024) What drives higher active customer engagement in luxury brands€™ social media? Measurement and contingencies.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001000.

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cites:

Nelissen, R.M. ; Meijers, M.H. Social benefits of luxury brands as costly signals of wealth and status. 2011 Evol. Hum. Behav.. 32 343-355

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