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Naeem, Akhtar ; Rekha, Attri ; Ritika, Gugnani ; Tahir, Islam ; Umar Iqbal, Siddiqi. (2024) The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001036.
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cites:
Assaker, G. Age and gender differences in online travel reviews and user-generated-content (UGC) adoption: extending the technology acceptance model (TAM) with credibility theory. 2020 J. Hospit. Market. Manag.. 29 428-449
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