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Atul Arun, Pathak ; Kapil, Kaushik. (2024) Driving consumer engagement for digital payment brands: Content strategy on instagram.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001176.

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cites:

Bagla, R.K. ; Sancheti, V. Gaps in customer satisfaction with digital wallets: challenge for sustainability. 2018 J. Manag. Dev.. 37 442-451

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