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Tingting, Zhang ; Xiangbin, Yan ; Yundi, Zhang. (2024) Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001498.

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cites:

Li, F. ; Zhao, A.Q. ; Feng, Y.F. The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor. 2023 Inf. Technol. People. 36 2611-2631

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