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Iqra, Javed ; Muhammad Farrukh, Shahzad ; Shuo, Xu ; Xin, An. (2024) Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001632.
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cites:
Deryl, M. Ds ; Verma, S. ; Srivastava, V. How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding. 2023 Int. J. Inf. Manag. Data Insights. 3 -
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