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Ankit, Mehrotra ; Ashraf, Khalil ; Ebtesam Abdullah, Alzeiby ; Reeti, Agarwal ; Vaishali, Agarwal. (2024) Nitty-gritties of customer experience in metaverse retailing.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001723.

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cites:

Plotkina, D. ; Dinsmore, J. ; Racat, M. Improving service brand personality with augmented reality marketing. 2022 J. Serv. Market.. 36 781-799

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