Last updated December, 3 2015 760.408 documents processed, 20.499.313 references and 8.066.571 citations

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Our data says that the document:

Fuqiang, Tan ; Muhammad Zafar, Yaqub ; Reeti, Agarwal ; XI, Li ; Yatish, Joshi. (2024) Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001747.

Full description at Econpapers

cites:

Lin, Y.-C. ; Wang, K.-Y. ; Hsieh, J.-Y. Creating an effective code-switched ad for monolinguals: the influence of brand origin and foreign language familiarity. 2017 Int. J. Advert.. 36 613-631

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