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Our data says that the document:
Sainaz, Sardar ; Sai Vijay, Tata ; Subhro, Sarkar. (2024) Examining the influence of source factors and content characteristics of influencers post on consumer engagement and purchase intention: A moderated analysis.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400184x.
Full description at Econpapers
cites:
Mainolfi, G. ; Marino, V. ; Resciniti, R. Not just food: exploring the influence of food blog engagement on intention to taste and to visit. 2022 Br. Food J.. 124 430-461
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