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Changchun, Xuan ; Nianlin, Li ; Rui, Chen. (2024) Different roles of two kinds of digital coexistence: The impact of social presence on consumers purchase intention in the live streaming shopping context.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924001863.

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cites:

Zhu, P. ; Liu, Z. ; Li, X. ; Jiang, X. ; Zhu, M.X. The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology. 2023 Ind. Manag. Data Syst.. 123 862-885

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