providing citation data for Economics since 2001
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Our data says that the document:
Fengyi, Deng ; Muyuan, Tuo ; SI, Chen ; Zichen, Zhang. (2024) Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002005.
Full description at Econpapers
cites:
De Jans, S. ; Cauberghe, V. ; Hudders, L. How an advertising disclosure alerts young adolescents to sponsored vlogs: the moderating role of a peer-based advertising literacy intervention through an informational vlog. 2018 J. Advert.. 47 309-325
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