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Our data says that the document:

Fengyi, Deng ; Muyuan, Tuo ; SI, Chen ; Zichen, Zhang. (2024) Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002005.

Full description at Econpapers

cites:

Tan, S.M. ; Liew, T.W. Designing embodied virtual agents as product specialists in a multi-product category E-commerce: the roles of source credibility and social presence. 2020 Int. J. Hum. Comput. Interact.. 36 1136-1149

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