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Dawn, Iacobucci ; Isabel P, Riquelme ; Sergio, Romn. (2024) Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002030.

Full description at Econpapers

cites:

Boatwright, P. ; Kalra, A. ; Zhang, W. Research note—should consumers use the halo to form product evaluations?. 2008 Manag. Sci.. 54 217-223

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