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Bodibold, Oyunbold ; Taewoo, Roh ; Yanghee, Kim. (2024) Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002492.
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cites:
Hellier, P.K. ; Geursen, G.M. ; Carr, R.A. ; Rickard, J.A. Customer repurchase intention. 2003 Eur. J. Market.. 37 1762-1800
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