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Ruonan, Zhang ; Weiran, Yao ; Zhaoyang, Yu. (2024) Navigating the complexities of online opinion formation: An insight into consumer cognitive heuristics.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002625.

Full description at Econpapers

cites:

Li, H. ; Zhang, Zili ; Meng, F. ; Zhang, Ziqiong “When you write review” matters: the interactive effect of prior online reviews and review temporal distance on consumers' restaurant evaluation. 2019 Int. J. Contemp. Hospit. Manag.. 31 1273-1291

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