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Lin, Yang ; Rajesh, Rajaguru ; Sanjeev, Kumar. (2024) Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003473.

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cites:

Sen, S. ; Lerman, D. Why are you telling me this? An examination into negative consumer reviews on the Web. 2007 J. Interact. Mark.. 21 76-94

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