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Xinying, Han ; Zhangjian, Wu ; Jiangang, Du ; Liya, Zhu ; Xiaoqin, Wang. (2025) The busier, the more outcome-oriented? How perceived busyness shapes preference for advertising appeals.
In: Journal of Retailing and Consumer Services. RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004685.
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cites:
Kim, J.C. ; Wadhwa, M. ; Chattopadhyay, A. When busy is less indulging: impact of busy mindset on self-control behaviors. 2019 J. Consum. Res.. 45 933-952
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