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Jeroen, van den Bergh ; Juana, Castro-Santa ; Stefan, Drews ; Stefan, Drews. (2023) Nudging low-carbon consumption through advertising and social norms.
In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:102:y:2023:i:c:s2214804322001276.

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cites:

Kallgren, C.A. ; Reno, R.R. ; Cialdini, R.B. A focus theory of normative conduct: When norms do and do not affect behavior. 2000 Personality and Social Psychology Bulletin. 26 1002-1012

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