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Bradford, Barham ; Jordan, van Rijn ; Reka, Sundaram-Stukel. (2017) An experimental approach to comparing similarity- and guilt-based charitable appeals.
In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics). RePEc:eee:soceco:v:68:y:2017:i:c:p:25-40.

Full description at Econpapers

cites:

Guéguen, N. Fund-raising on the Web: The effect of an electronic Door-in-the-Face technique on compliance to a request. 2003 Cyber Psychol. Behav.. 6 189-193

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