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Brian M, Mills ; Hojun, Sung ; Brian, Mills ; Scott, Tainsky. (2017) From schadenfreude to mitfreude? Estimating viewership loss and rivalrous relationships in otherwise neutral markets.
In: Sport Management Review. RePEc:eee:spomar:v:20:y:2017:i:2:p:159-169.

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cites:

Dalakas, V. ; Melancon, J. Fan identification, schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN). 2012 Journal of Services Marketing. 26 51-59

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