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Chung Tin, Fah ; Trinh Thi, Hong ; tinfah, chung. (2022) Social Media Marketing and ıts Influence on Brand Loyalty towards Fast Fashion Brands among Vietnamese Millennials.
In: Eurasian Journal of Social Sciences. RePEc:ejn:ejssjr:v:10:y:2022:i:4:p:204-225.
Full description at Econpapers
cites:
https://doi.org/10.2501/IJA-30-1-013-046 Ngoc, N. T. H., 2018. Study on consumer attitudes toward ads on the Facebook page of hotels: A case in Vietnam. Eurasian Journal of Business and Management, 6(4), pp. 1-11. https://doi.org/10.15604/ejbm.2018.06.04.001 Nguyen, S. T., and Ha, T. M., 2020. Predictors of fast-fashion-oriented impulse buying: The case of Vietnamese millennials. Management Science Letter, 11, pp. 2021-2032. https://doi.org/10.5267/j.msl.2021.3.007 Noble, S. M., Haytko, D. L., and Phillips, J., 2009. What drives college-age generation Y consumers? Journal of Business Research, 62(6), pp. 617-628. https://doi.org/10.1016/j.jbusres.2008.01.020 Norouzi, R., Norouzi, A., and Ghalandari, K., 2016. The effect of brand reliability and brand intention on brand equity. International Business Management, 10(15), pp. 3284-3289.
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