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Anna, Baatz ; Laura Therese, Heinl ; Markus, Beckmann ; Peter, Wehnert. (2021) Investigating Sustainable NGO–firm Partnerships: An Experimental Study of Consumer Perception of Co-Branded Products.
In: Sustainability. RePEc:gam:jsusta:v:13:y:2021:i:22:p:12761-:d:682265.

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cites:

Dickinson, S.; Barker, A. Evaluations of branding alliances between non-profit and commercial brand partners: The transfer of affect. Int. J. Nonprofit Volunt. Sect. Mark. 2007, 12, 75–89. [CrossRef]

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