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Duarte, Xara-Brasil ; Fabio Shimabukuro, Sandes ; Karla, Menezes ; Paulo Duarte, Silveira. (2024) Brands’ Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands.
In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:16:p:6863-:d:1453523.

Full description at Econpapers

cites:

Pradhan, D.; Kuanr, A.; Anupurba Pahi, S.; Akram, M.S. Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands. Psychol. Mark. 2023, 40, 27–47. [CrossRef]

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