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XU, Yan ; Hon Tat, Huam ; Abu Bakar, Sade. (2024) Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products.
In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:22:p:9896-:d:1520062.

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cites:

Deng, F.; Jiang, X. Effects of human versus virtual human influencers on the appearance anxiety of social media users. J. Retail. Consum. Serv. 2023, 71, 103233. [CrossRef]

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