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XU, Yan ; Hon Tat, Huam ; Abu Bakar, Sade. (2024) Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products.
In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:22:p:9896-:d:1520062.
Full description at Econpapers
cites:
Nissen, A.; Conrad, C.; Newman, A. Are you human? Investigating the perceptions and evaluations of virtual versus human Instagram influencers. In Proceedings of the 2023 Chi Conference on Human Factors in Computing Systems, Hamburg, Germany, 23–28 April 2023; pp. 1–14. [CrossRef] Sustainability 2024, 16, 9896 27 of 28
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