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XU, Yan ; Hon Tat, Huam ; Abu Bakar, Sade. (2024) Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products.
In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:22:p:9896-:d:1520062.
Full description at Econpapers
cites:
Reeves, B.; Nass, C. The Media Equation: How People Treat Computers, Television, and New Media like Real People; Cambridge University Press: Cambridge, UK, 1996; Volume 10, pp. 19–36. Available online: https://www.researchgate.net/publication/37705092 _The_Media_Equation_How_People_Treat_Computers_Television_and_New_Media_Like_Real_People_and_Pla (accessed on 3 August 2024).
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