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Our data says that the document:
XU, Yan ; Hon Tat, Huam ; Abu Bakar, Sade. (2024) Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products.
In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:22:p:9896-:d:1520062.
Full description at Econpapers
cites:
Hayes, A.F.; Preacher, K.J. Conditional Process Modeling: Using Structural Equation Modeling to Examine Contingent Causal Processes; IAP Information Age Publishing: Charlotte, NC, USA, 2013; Available online: https://psycnet.apa.org/record/2014-01991-006 (accessed on 15 September 2024). Disclaimer/Publisher’s Note: The statements, opinions and data contained in all publications are solely those of the individual author(s) and contributor(s) and not of MDPI and/or the editor(s). MDPI and/or the editor(s) disclaim responsibility for any injury to people or property resulting from any ideas, methods, instructions or products referred to in the content.
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