Last updated December, 3 2015 760.408 documents processed, 20.499.313 references and 8.066.571 citations

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Hyeon-Mo, Jeon ; Ju-Hee, Ko. (2024) The Impact of Eco-Friendly Practices on Generation Z’s Green Image, Brand Attachment, Brand Advocacy, and Brand Loyalty in Coffee Shop.
In: Sustainability. RePEc:gam:jsusta:v:16:y:2024:i:8:p:3126-:d:1372647.

Full description at Econpapers

cites:

Shimul, A.S.; Phau, I. The role of brand self-congruence, brand love and brand attachment on brand advocacy: A serial mediation model. Mark. Intel. Plan. 2023, 41, 649–666. [CrossRef]

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