providing citation data for Economics since 2001
Step 1 of 3. This form allows you to add a new citation to our database.
Our data says that the document:
Miracle, Eze. (2024) Digital Marketing in Emerging Economies: A Comparative Study of Consumer Engagement Strategies in Nigeria and South Africa.
In: International Journal of Marketing Studies. RePEc:ibn:ijmsjn:v:16:y:2024:i:2:p:65.
Full description at Econpapers
cites:
Abdul-Ghani, E., Hyde, K., & Marshall, R. (2019). Conceptualising engagement in a consumer-to-consumer context. Australasian Marketing Journal, 27(1), 2–13. https://doi.org/10.1016/j.ausmj.2018.06.004 ijms.ccsenet.org International Journal of Marketing Studies Vol. 16, No. 2; 2024 Abraham, K. (2021). An exploration of digital marketing implementation in Nigerian small and medium-sized enterprises. Chicago: Concordia University. Retrieved from https://www.proquest.com/openview/67740380650f022c97d01af91d3063bc/1?pq-origsite=gscholar&cbl=1 8750&diss=y Abreu, I., & Antonio, A. (2017). The role of digital marketing: A perspective from Porto Hotels managers. International Journal of Marketing, Communication and New Media, 2, 88–105.
but, as far as we know, such cited document is not available on RePEc.
If you know this information is not correct, you may help us to improve our service giving us the handle of the cited document in the box below. In this way, we could add the citation to CitEc.
Note that if you are the author of a cited document which it is not available on RePEc, you can submit a copy to the Munich Personal RePEc Archive (MPRA). Upload a paper now.