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Miracle, Eze. (2024) Digital Marketing in Emerging Economies: A Comparative Study of Consumer Engagement Strategies in Nigeria and South Africa.
In: International Journal of Marketing Studies. RePEc:ibn:ijmsjn:v:16:y:2024:i:2:p:65.

Full description at Econpapers

cites:

https://doi.org/10.37502/IJSMR.2023.6607 Ilodigwe, S. (2024). Assessing consumer awareness and engagement in sustainable marketing campaigns: Evidence from Nigeria. Sri Lanka Journal of Marketing, 9(3), 155–178. https://doi.org/10.4038/sljmuok.v9i3.128 International Telecommunication Union. (2024). Measuring digital development: The ICT development index 2024. Geneva, Switzerland: ITU Publications. Retrieved from https://www.itu.int/dms_pub/itu-d/opb/ind/d-ind-ict_mdd-2024-3-pdf-e.pdf International Trade Administration. (2024). Nigeria – Digital economy. Washington, D.C.: Administration.

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