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Bartosova, Simona ; Musova, Zdenka ; Poliacikova, Eva. (2022) Consumers´ Perception of Responsible Companies and Using of Cause-Related Marketing in their CSR Practice.
In: European Journal of Interdisciplinary Studies. RePEc:jis:ejistu:y:2022:i:02:id:499.
Full description at Econpapers
cites:
Journal of Marketing, 76(4). https://doi.org/10.1509/jm.09.0589 Ross, J. K., Patterson, L. T., & Stutts, M. A. (1992). Consumer perceptions of organizations that use cause-related marketing. Journal of the Academy of Marketing Science, 20(1), 93– 97. https://doi.org/10.1007/BF02723480 Rozsa, Z., Belas Jr., J., Khan, K. A., & Zvarikova, K. (2021). Corporate Social Responsibility and Essential Factors of Personnel Risk Management in SMEs. Polish Journal of Management Studies, 23(2), 449-463. http://dx.doi.org/10.17512/pjms.2021.23.2.27 Servaes, H., & Tamayo, A. (2013). The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness. Management Science, 59(3), 1045-1061. http://dx.doi.org/10.1287/mnsc.1120.1630 .
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