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Shuk Ying, Ho ; Tam Thien, Vo ; Xinning, Xiao. (2019) How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence from the Airline Industry.
In: Journal of Business Ethics. RePEc:kap:jbuset:v:157:y:2019:i:2:d:10.1007_s10551-017-3679-z.

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cites:

Joireman, J., Smith, D., Liu, R. L., & Arthurs, J. (2015). It’s all good: Corporate social responsibility reduces negative and promotes positive responses to service failures among value-aligned customers. Journal of Public Policy and Marketing, 34(1), 32–49.

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