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Eva, Malovic ; Fabian, Eggers ; Matthias, Filser ; Sascha, Kraus. (2014) The effect of financial resource availability on entrepreneurial orientation, customer orientation and firm performance in an international context: an empirical analysis from Austria and Hungaria.
In: Journal of East European Management Studies. RePEc:nms:joeems:jeems-2014-01-filser.

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cites:

Narver, J.C./Slater, S.F./MacLachlan, D.L. (2004): Responsive and proactive market orientation and new-product success, in: Journal of Product Innovation Management, 21, 5, 334-347.

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