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Abdul Rehman, Tahir. (2021) MPACT OF GREEN MARKETING ON CONSUMER PURCHASE INTENTION.
In: Bulletin of Business and Economics (BBE). RePEc:rfh:bbejor:v:10:y:2021:i:2:p:76-84.

Full description at Econpapers

cites:

Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of consumer marketing Mohr, L. A., Webb, D. J., & Harris, K. E. (2001). Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior. Journal of Consumer affairs, 35(1), 4572.

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