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Muhammad Hasnain, Ali ; Shakeel, Ahmed. (2022) Institutional Service Quality, Word of Mouth and Institutional Image: An Empirical Study of Pakistani Universities.
In: Journal of Policy Research (JPR). RePEc:rfh:jprjor:v:8:y:2022:i:1:p:18-30.

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cites:

Dick, A., & Basu, K. (1994). Customer loyalty: towards an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99-113.

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