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Ali Raza, Hamid ; Faisal, Masud. (2023) Impact of Corporate Social Responsibility on the components of Brand Equity: A study of multichannel banking in the context of Pakistani Banks.
In: Journal of Policy Research (JPR). RePEc:rfh:jprjor:v:9:y:2023:i:2:p:433-442.

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cites:

Werder, K.P. (2008) ‘The effect of doing good: an experimental analysis of the influence of corporate social responsibility initiatives on beliefs, attitudes and behavioral intention’, International Journal of Strategic Communication, 2, 115–135.

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