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Our data says that the document:

Khairiah Salwa, Mokhtar ; Koay Hean, Wei. (2021) The Role of Communication in the Process of Forming Market-Oriented Party (Mop): Its Importance and Approaches.
In: Journal of Education and Vocational Research. RePEc:rnd:arjevr:v:12:y:2021:i:1:p:57-66.

Full description at Econpapers

cites:

Katz, D. & Eldersveld S. J. (1961). The impact of party activity upon the electorate. Public Opinion Quarterly, 25(1), 1-24.

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