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Santosh, Sood ; Ankit, Mehrotra ; Reeti, Agarwal ; Shalini, Srivastava. (2024) A SOCIAL IDENTITY THEORY APPROACH TO CUSTOMER ENGAGEMENT: THE INFLUENCE OF AUGMENTED REALITY FACE-FILTER APPLICATIONS USAGE.
In: Management Research and Practice. RePEc:rom:mrpase:v:16:y:2024:i:3:p:5-18.

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cites:

Schmitt, M. T., & Branscombe, N. R. (2002). The meaning and consequences of perceived discrimination in disadvantaged and privileged social groups. European Review of Social Psychology, 12(1), 167–199.

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