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Avneet, Kaur ; Jones, Mathew ; Sujata, Khandai. (2023) Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis.
In: FIIB Business Review. RePEc:sae:fbbsrw:v:12:y:2023:i:4:p:368-385.
Full description at Econpapers
cites:
Schultz D. E., , & Peltier J. J., (2013). Social media’s slippery slope: Challenges, opportunities and future research directions. Journal of Research in Interactive Marketing, 7(2), 86–99. 10.1108/JRIM-12-2012-0054.
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