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Nor, Hasliza ; Zulnaidi, Yaacob. (2021) Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group.
In: SAGE Open. RePEc:sae:sagope:v:11:y:2021:i:3:p:21582440211030274.

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cites:

Agnihotri A., Bhattacharya S., (2019). The relative effectiveness of endorsers: The identity badge of CEOs and Founders versus the attractiveness of celebrities. Journal of Advertising Research, 59(3), 357–369.

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