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Shikha, Karamchandani ; Anushree, Karani ; Mitesh, Jayswal. (2024) Linkages Between Advertising Value Perception, Context Awareness Value, Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study.
In: Vision. RePEc:sae:vision:v:28:y:2024:i:5:p:607-620.
Full description at Econpapers
cites:
Hair J. F., , Black W. C., , Babin B. J., , Anderson R. E., , & Tatham R. L., (2009). Análise multivariada de dados. Bookman Editora.
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