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Our data says that the document:
Leonaviciute, Agne ; Seinauskiene, Beata ; Mascinskiene, Jurate ; Jeseviciute-Ufartiene, Laima. (2024) Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment.
In: Economics and Culture. RePEc:vrs:ecocul:v:21:y:2024:i:2:p:150-161:n:1010.
Full description at Econpapers
cites:
https://doi.org/10.1108/EJM-10-2016-0566 Kim, J. H. (2021). Service authenticity and its effect on positive emotions. Journal of Services Marketing, 35(5), 572-584. https://doi.org/10.1108/JSM-07-2020-0261 Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods. Information Systems Journal, 28(1), 227-261. https://doi.org/10.1111/isj.12131 Kowalczyk, C. M., & Pounders, K. R. (2016). Transforming celebrities through social media: The role of authenticity and emotional attachment. Journal of Product & Brand Nanagement, 25(4), 345-356.
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