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Leonaviciute, Agne ; Seinauskiene, Beata ; Mascinskiene, Jurate ; Jeseviciute-Ufartiene, Laima. (2024) Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment.
In: Economics and Culture. RePEc:vrs:ecocul:v:21:y:2024:i:2:p:150-161:n:1010.
Full description at Econpapers
cites:
https://doi.org/10.1108/JFMM-03-2013-0032 Sodergren, J. (2021). Brand authenticity: 25 Years of research. International Journal of Consumer Studies, 45(4), 645-663. https://doi.org/10.1111/ijcs.12651 Spielmann, N. (2021). Green is the new white: How virtue motivates green product purchase. Journal of Business Ethics, 173, 759-776. https://doi.org/10.1007/s10551-020-04493-6 Tran, V. D., & Keng, C. J. (2018). The brand authenticity scale: Development and validation. Contemporary Management Research, 14(4), 277-291. https://doi.org/10.7903/cmr.18581 Wolter, J. S., Bock, D. E., Hopkins, C. D., & Giebelhausen, M. (2022). Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships. Journal of the Academy of Marketing Science, 50, 1052–1070. https://doi.org/10.1007/s11747-022-00847-w
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