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Janoskova, Katarina ; Kral, Pavol ; Kramarova, Katarina ; Popescu, Gheorghe ; Rowland, Zuzana. (2021) Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction.
In: Management & Marketing. RePEc:vrs:manmar:v:16:y:2021:i:3:p:300-315:n:3.

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cites:

Gogolova, M. & Majerova, J. (2014). Analysis of the Communication Policy of Car Brand Skoda in the Slovak Market. Proceedings form the 2nd International Conference on Management Innovation and Business Innovation, 44, 9-+.

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