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Khalid, Bilal. (2024) Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions.
In: Management & Marketing. RePEc:vrs:manmar:v:19:y:2024:i:3:p:382-401:n:1001.

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cites:

Ouf, G. M. (2023). The impact of guerrilla advertising on brand image (A study of three types of Guerrilla advertising). Journal of Art, Design and Music, 2(1), 63-80. https://doi.org/10.55554/2785-9649.1014.

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