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The role of market expansion on equilibrium bundling strategies. (1999). Assunção, João ; Kopalle, Praveen K. ; Assuno, Joo L. ; Krishna, Aradhna.
In: Managerial and Decision Economics.
RePEc:wly:mgtdec:v:20:y:1999:i:7:p:365-377.

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  1. Optimizing mixed bundle pricing strategy: Advance selling and consumer regret. (2023). Shang, Jennifer ; Zhang, Guoquan ; Li, Guohao.
    In: Omega.
    RePEc:eee:jomega:v:115:y:2023:i:c:s030504832200189x.

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  2. Multi-Purchase Behavior: Modeling, Estimation and Optimization. (2023). Tulabandhula, Theja ; Patidar, Prasoon ; Sinha, Deeksha.
    In: Papers.
    RePEc:arx:papers:2006.08055.

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  3. Bundling decisions in a two-product duopoly – Lead or follow?. (2020). Gavirneni, Srinagesh ; Zhou, Shu ; Song, Boqian.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:284:y:2020:i:3:p:980-989.

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  4. Pricing hybrid bundles by understanding the drivers of willingness to pay. (2018). Shankar, Venkatesh ; Berry, Leonard L ; Meyer, Jeffrey.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:46:y:2018:i:3:d:10.1007_s11747-017-0546-5.

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  5. Pricing Strategies for Hybrid Bundles: Analytical Model and Insights. (2016). Shankar, Venkatesh ; Meyer, Jeffrey.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:92:y:2016:i:2:p:133-146.

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  6. A simulation-based approach to price optimisation of the mixed bundling problem with capacity constraints. (2013). Seiermann, Stephanie ; Mayer, Stefan ; Klein, Robert.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:145:y:2013:i:2:p:584-598.

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  7. The Impact of Online and Offline Information Sources on Automobile Choice Behavior. (2012). Kannan, P K ; Kulkarni, Gauri ; Ratchford, Brian T.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:26:y:2012:i:3:p:167-175.

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  8. Optimal Bundling of Technological Products with Network Externality. (2010). Mahajan, Vijay ; Venkatesh, R. ; Prasad, Ashutosh.
    In: Management Science.
    RePEc:inm:ormnsc:v:56:y:2010:i:12:p:2224-2236.

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  9. Retailer Pricing and Competitive Effects. (2009). Chintagunta, Pradeep ; Pauwels, Koen ; Fan, Jia ; Sills, James A ; Biswas, Dipayan ; Ratchford, Brian T ; Kopalle, Praveen.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:85:y:2009:i:1:p:56-70.

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  10. Customer Experience Management in Retailing: An Organizing Framework. (2009). Kumar, V ; Levy, Michael ; Grewal, Dhruv.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:85:y:2009:i:1:p:1-14.

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  11. Pricing of mall services in the presence of sales leakage. (2008). An, Hongyu ; Krishna, Aradhna.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:84:y:2008:i:1:p:95-117.

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  12. Measuring Heterogeneous Reservation Prices for Product Bundles. (2003). Jagpal, Sharan ; Manchanda, Puneet ; Jedidi, Kamel.
    In: Marketing Science.
    RePEc:inm:ormksc:v:22:y:2003:i:1:p:107-130.

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References

References cited by this document

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  4. Chen Y. 1997. Equilibrium product bundling. Journal of Business 70(1): 85.

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  11. Prelec D, Loewenstein G. 1998. The red and the black: mental accounting of savings and debt. Marketing Science 17(1): 4-28.

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  14. Wilson LO, Weiss AM, John G. 1990. Unbundling of industrial systems. Journal of Marketing Research 27: 123-138.
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