Bryan Smeltzer

The Visionary Leader provides insights into the principles, qualities, strategies, challenges, and successes that make up the lives of remarkable Visionary individuals. It offers actionable advice to apply to your life and career, whether you aspire to define your vision, lead organizations, or pursue your lifelong dream. Additionally, this book promotes a deeper understanding of the importance of Visionary leadership in driving innovation, building a generational culture, and changing how we… Show more

The Visionary Leader provides insights into the principles, qualities, strategies, challenges, and successes that make up the lives of remarkable Visionary individuals. It offers actionable advice to apply to your life and career, whether you aspire to define your vision, lead organizations, or pursue your lifelong dream. Additionally, this book promotes a deeper understanding of the importance of Visionary leadership in driving innovation, building a generational culture, and changing how we see the world.

WHAT PRINCIPLES DEFINE A VISIONARY LEADER?
Creativity? Passion? Perseverance? Courage? Imagination?
Visionary leaders have defined characteristics that set them apart and enable them to inspire, innovate, and drive continuous, meaningful change in our world.

What sets these Visionary leaders apart? What allows them to achieve what others say is impossible?

Clear Vision | A clear sense of purpose and direction.
Unwavering Courage | A willingness to take risks and pursue bold initiatives.
Disruptive Creativity | Thinking outside the box and embracing innovation.
Authentic Empathy | A high degree of empathy and emotional intelligence.
Resilience | Persisting despite setbacks and challenges.
Strategic Thinking | Strategic mindset with the ability to anticipate future trends and opportunities.
Adaptability | Easily and flexibly navigating change and uncertainty.
Passion | Deep commitment to their vision and purpose.
Applied Faith | Daily action based on deep-rooted principles.

In The Visionary Leader, we explore the unique combination of traits and more that define the lives of some of the world’s greatest Visionaries. Each trait is unique, each part of a complex formula only a few leaders have possessed, yet those few individuals have driven our world’s history. By the end of this book you’ll have a comprehensive understanding of how to foster these traits in yourself and apply them in your leadership journey. Show less

Authority Magazine

Making Something From Nothing: Bryan Smeltzer Of LiquidMind On How To Go From Idea To Launch
An Interview With Fotis Georgiadis

Authority Magazine Article on how to successfully define, commercialize and launch a new IDEA.

As a part of our series about “How You Can Grow Your Business or Brand By Writing A Book”, I had the pleasure of interviewing Bryan Smeltzer.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. Also, Mr. Smeltzer founded an apparel… Show more

As a part of our series about “How You Can Grow Your Business or Brand By Writing A Book”, I had the pleasure of interviewing Bryan Smeltzer.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. Also, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.
He currently oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established brands to empower their businesses to think differently, be different, drive a passionate culture, and execute relentlessly.
Bryan has recently finished writing his first book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. The book is due for release in February 2022. Show less

The Visionary Brand

- What makes a brand Truly Visionary?

- Product,

- Innovation,

- Culture,

- Marketing?

It is a harmonious blending of product, marketing, and passionate culture, along with a visionary who establishes and commits themselves and the brand to ageless foundational principles.

What formula has sustained iconic brands such as; Apple, Nike, adidas and allowed them to maintain their vision and brand ETHOS for… Show more

The Visionary Brand

- What makes a brand Truly Visionary?

- Product,

- Innovation,

- Culture,

- Marketing?

It is a harmonious blending of product, marketing, and passionate culture, along with a visionary who establishes and commits themselves and the brand to ageless foundational principles.

What formula has sustained iconic brands such as; Apple, Nike, adidas and allowed them to maintain their vision and brand ETHOS for generations?

How does one brand lose its premium status while others thrive from generation to generation?

The Visionary Brand explores the core of these generational companies and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brand's core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders.

Most brands at some point lose sight of their Vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles, along with guiding those who have yet to define their foundation.

To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios to inspirational guidance, The Visionary Brand will provide ongoing support to drive your brand forward successfully.

- Define your Vision and build a Foundational Principles platform.
- Stick to your Vision while capturing global market share from your competitors.
- Create a continuous Pipeline of Innovation.
- Establish a Culture of Passionate followers.
- Engage, and build Loyalty.
- Embrace the changing tide of the new age adoption curve.
- Be an Artist, be yourself, and instill the courage to accomplish your Vision. Show less

Create a Culture built around a unified Vision and those who share common Passion. When you are building your company, you will need a team passionate about what you are looking to achieve — a team that understands what it takes to achieve greatness.
To create a culture that can sustain the ups and downs in business cycles, or internally, you need a team that is cohesively going after the same goal. A passion for building something great, something others find value in, and provides a… Show more

Create a Culture built around a unified Vision and those who share common Passion. When you are building your company, you will need a team passionate about what you are looking to achieve — a team that understands what it takes to achieve greatness.
To create a culture that can sustain the ups and downs in business cycles, or internally, you need a team that is cohesively going after the same goal. A passion for building something great, something others find value in, and provides a livelihood in a category they are passionate about in their lifestyle.
Finding a team united in a single vision and knowing what it will take to get there through a clear, defined vision is a powerful combination.

Being a founder, entrepreneur, or business owner can have many exciting and thrilling moments. But it is also punctuated with periods of doubt, slump, and anxiety. So how does one successfully and healthily ride the highs and lows of Entrepreneurship? In this series, called “How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur” we are talking to successful entrepreneurs who can share stories from their experience. I had the pleasure of interviewing (Bryan Smeltzer).

Bryan Smeltzer, is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. Also, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly. Show less

You will wear all hats at some point; you must understand all aspects of your company. But, unfortunately, you will not be able to hire this expertise, at least not initially.
If you do not know how to manage the financials, learn it before turning it over to someone else. The more you learn, the more prepared you are for managing the ups and downs that inevitably happen when starting and running a company.
As part of our interview series called “5 Things I Wish Someone Told Me Before I… Show more

You will wear all hats at some point; you must understand all aspects of your company. But, unfortunately, you will not be able to hire this expertise, at least not initially.
If you do not know how to manage the financials, learn it before turning it over to someone else. The more you learn, the more prepared you are for managing the ups and downs that inevitably happen when starting and running a company.
As part of our interview series called “5 Things I Wish Someone Told Me Before I Became A Founder”, I had the pleasure of interviewing Bryan Smeltzer.

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. Also, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.

He currently oversees LiquidMind Inc., a global brand strategy firm based in Southern California. Show less

Vision; have a Visionary leader who can see the future and map out the path to achieving this goal. This trait is inherent in all Great companies, and without a Visionary, they will sail listlessly with no rudder or sail and no direction. This leader is the Passion behind the Vision. They will convey this visually and verbally, stay committed to its execution, and provide a clear definitive, execution plan for the team to follow. A true Visionary leader, one who shows the way (Vision) and… Show more

Vision; have a Visionary leader who can see the future and map out the path to achieving this goal. This trait is inherent in all Great companies, and without a Visionary, they will sail listlessly with no rudder or sail and no direction. This leader is the Passion behind the Vision. They will convey this visually and verbally, stay committed to its execution, and provide a clear definitive, execution plan for the team to follow. A true Visionary leader, one who shows the way (Vision) and shares (Humility) in all the credit!
As part of my series about the “How To Take Your Company From Good To Great”, I had the pleasure of interviewing Bryan Smeltzer.

Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. Also, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.

He currently oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established brands to empower their businesses to think differently, be different, drive a passionate culture, and execute relentlessly. Show less

As part of our interview series called “5 Things I Wish Someone Told Me Before I Became A Founder”, I had the pleasure of interviewing Bryan Smeltzer.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. Also, Mr. Smeltzer founded an… Show more

As part of our interview series called “5 Things I Wish Someone Told Me Before I Became A Founder”, I had the pleasure of interviewing Bryan Smeltzer.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. Also, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.
He currently oversees LiquidMind Inc., a global brand strategy firm based in Southern California.

You will wear all hats at some point; you must understand all aspects of your company. But, unfortunately, you will not be able to hire this expertise, at least not initially.
If you do not know how to manage the financials, learn it before turning it over to someone else. The more you learn, the more prepared you are for managing the ups and downs that inevitably happen when starting and running a company. Show less

As part of my series about the “How To Take Your Company From Good To Great”, I had the pleasure of interviewing Bryan Smeltzer.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. Also, Mr. Smeltzer founded an apparel brand… Show more

As part of my series about the “How To Take Your Company From Good To Great”, I had the pleasure of interviewing Bryan Smeltzer.
Bryan Smeltzer is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. Also, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.
He currently oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established brands to empower their businesses to think differently, be different, drive a passionate culture, and execute relentlessly.

Vision; have a Visionary leader who can see the future and map out the path to achieving this goal. This trait is inherent in all Great companies, and without a Visionary, they will sail listlessly with no rudder or sail and no direction. This leader is the Passion behind the Vision. They will convey this visually and verbally, stay committed to its execution, and provide a clear definitive, execution plan for the team to follow. A true Visionary leader, one who shows the way (Vision) and shares (Humility) in all the credit! Show less

Being a founder, entrepreneur, or business owner can have many exciting and thrilling moments. But it is also punctuated with periods of doubt, slump, and anxiety. So how does one successfully and healthily ride the highs and lows of Entrepreneurship? In this series, called “How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur” we are talking to successful entrepreneurs who can share stories from their experience. I had the pleasure of interviewing Bryan… Show more

Being a founder, entrepreneur, or business owner can have many exciting and thrilling moments. But it is also punctuated with periods of doubt, slump, and anxiety. So how does one successfully and healthily ride the highs and lows of Entrepreneurship? In this series, called “How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur” we are talking to successful entrepreneurs who can share stories from their experience. I had the pleasure of interviewing Bryan Smeltzer.
Bryan Smeltzer, is a successful consumer products business executive and entrepreneur. He has held executive-level roles in business development, product, and marketing with some of the world’s most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, among other international brands. Also, Mr. Smeltzer founded an apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He currently oversees LiquidMind Inc., a global brand strategy firm that partners with both start-ups and established brands to empower their businesses to think different, be different, drive a passionate culture, and execute relentlessly.

Create a Culture built around a unified Vision and those who share common Passion. When you are building your company, you will need a team passionate about what you are looking to achieve — a team that understands what it takes to achieve greatness.
To create a culture that can sustain the ups and downs in business cycles, or internally, you need a team that is cohesively going after the same goal. A passion for building something great, something others find value in, and provides a livelihood in a category they are passionate about in their lifestyle.
Finding a team united in a single vision and knowing what it will take to get there through a clear, defined vision is a powerful combination. Show less