About
As a hands-on, full-stack HR leader, I've built and scaled high-performing teams in…
Articles by Tracy
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The Antidote to Burnout? Engagement by Design.
The Antidote to Burnout? Engagement by Design.
When people thrive at work, they aren't just less burnt out—they're more creative, innovative, and committed. The key…
4 Comments -
Why Your Top Seller Might Be Your Worst Sales Leader
Why Your Top Seller Might Be Your Worst Sales Leader
By Tracy Cote & Kenneth Webb In the race to drive revenue and grow, sometimes CEOs and founders assume that the biggest…
6 Comments -
Your Sales Leader Isn't a Super Closer—They're a Team Builder
Your Sales Leader Isn't a Super Closer—They're a Team Builder
Co-authored by Tracy Cote and Kenneth Webb CEOs, let's start with something most sales leaders won't say out loud: One…
11 Comments -
Leading Through Change with Empathy: A Human-Centric Approach
Leading Through Change with Empathy: A Human-Centric Approach
Co-Authored by: Tracy Cote, Chief People Officer & Tina Figueroa, Chief People Officer Change is inevitable in…
10 Comments -
Elevate Your Business with Powerful Communication Strategies
Elevate Your Business with Powerful Communication Strategies
Co-authored by Tracy Cote and Kari Girarde Think your strategy is flawless? Think again. The real test of success lies…
8 Comments -
Transforming HR with Data: A CEO's Guide to Boosting Business Performance
Transforming HR with Data: A CEO's Guide to Boosting Business Performance
Co-authored by Tina Figueroa and Tracy Cote The warning signs are there, but you’re missing them: top employees are…
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Talent Reviews: Because Guess What? They Actually Boost Your Business
Talent Reviews: Because Guess What? They Actually Boost Your Business
Co-Authored by Tracy Cote and Tina Figueroa If your HR person isn't spearheading a companywide talent review, it's time…
3 Comments -
Stuck in the “Tech-cession”? Skyrocket Efficiency and Master Organizational Strategy to Impress Your Board
Stuck in the “Tech-cession”? Skyrocket Efficiency and Master Organizational Strategy to Impress Your Board
Co-Authored by: Tina Figueroa, Chief People Officer & Tracy Cote, Chief People Officer The tech world is reeling from a…
14 Comments -
The Next Chapter: Future of Work
The Next Chapter: Future of Work
Happy Book Lovers Day! If you’re a fellow bibliophile, you’ll also enjoy celebrating with people around the world…
10 Comments -
Neurodiversity: Why it matters and how to help your organization be an ally
Neurodiversity: Why it matters and how to help your organization be an ally
COVID-19 threw the world’s workforce for a loop, with millions forced to the confines of their homes, and millions more…
11 Comments
Activity
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As an operator I always wondered if it could be better… What if I could find investors who didn’t just offer to help, but were helpful. Who followed…
As an operator I always wondered if it could be better… What if I could find investors who didn’t just offer to help, but were helpful. Who followed…
Liked by Tracy Cote
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You don't have the recruiting power to get the talent you need. I counsel entrepreneurs every Friday, and I'm pretty upfront about this reality. But…
You don't have the recruiting power to get the talent you need. I counsel entrepreneurs every Friday, and I'm pretty upfront about this reality. But…
Liked by Tracy Cote
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The numbers are in! E.L.F. BEAUTY announced our Q1 FY 2026 results, and we're not just celebrating category-leading growth--we're welcoming rhode to…
The numbers are in! E.L.F. BEAUTY announced our Q1 FY 2026 results, and we're not just celebrating category-leading growth--we're welcoming rhode to…
Liked by Tracy Cote
Experience
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Education
Licenses & Certifications
Volunteer Experience
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People Leader
StartupExperts
- Present 7 months
StartupExperts is an invite-only community of experienced HR, Finance, and Ops leaders.
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Contributing Author
Forbes Human Resources Council
- Present 6 years 8 months
Providing thought leadership on business-related topics, including people, organizational effectiveness, workplace issues, DEIB, and more.
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Advisory Board Member
Wayside
- Present 1 year 3 months
Support cofounders as they navigate the best use cases to support people teams, automate HR processes, and deliver actionable insights through predictive analytics with their AI-driven solution.
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Advisory Board Member
Airvet
- Present 1 year 5 months
Animal Welfare
Provide advice and guidance on go-to-market strategies and buyer personas, while amplifying the Airvet mission.
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Advisory Board Member
Sendoso
- Present 4 years 2 months
Provide advice and resource support to CEO and team on an as-needed basis.
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Civil Service Board Member
City of Alameda
- Present 2 years
Member of City Board, role is to review, design, and approve people-related policies and make recommendations to the City Council.
Publications
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People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce
Wiley
People Operations explains how leaders can stop spending time on HR "paperwork" and start focusing on the "peoplework" that truly fuels employee growth and productivity. Providing readers with a playbook for creating a massive competitive advantage by eliminating antiquated approaches to HR, the book takes a look at the new approach leaders must take to improve processes, systems, and best practices. You'll learn how to use that newfound time and capital to empower your biggest asset: your…
People Operations explains how leaders can stop spending time on HR "paperwork" and start focusing on the "peoplework" that truly fuels employee growth and productivity. Providing readers with a playbook for creating a massive competitive advantage by eliminating antiquated approaches to HR, the book takes a look at the new approach leaders must take to improve processes, systems, and best practices. You'll learn how to use that newfound time and capital to empower your biggest asset: your people.
Perfect for anyone who wants to optimize HR, maximize their workforce investment, support their employees, and modernize their business.Other authors -
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Forbes HR Council Contributions
Forbes
See publicationRegular contributor to Expert Panels and articles.
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It's Not Really That Hard: Six Tips For Building A Better And More Diverse Team
Forbes
See publicationAdvice on how to stop thinking about diversity and start making it happen in YOUR business.
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Reducing Employee Anxiety Over Artificial Intelligence
thriveglobal.com
See publicationArticle demystifying how to talk to employees about the impending AI revolution.
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Is ‘Professional Presence’ A Euphemism Meant To Discourage Diversity?
thriveglobal.com
See publicationPost to raise awareness about unconscious bias in hiring and promotion practices.
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Reducing Fear and Loathing of AI in the Workplace
Forbes
See publicationPractical advice on how to talk to employees about the rise of AI and their careers.
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Building a Culture of Employee Recognition
Genesys
See publicationA reminder that recognition is still one of the most important engagement levers available in any company.
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Join now to viewMore activity by Tracy
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This is the damn truth! A product leader I know was told she had to go on a whale watching trip with her team even though she was prone to…
This is the damn truth! A product leader I know was told she had to go on a whale watching trip with her team even though she was prone to…
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When you've worked in Learning & Development for a long time, you're likely to sometimes wonder if you're really having an impact and not just…
When you've worked in Learning & Development for a long time, you're likely to sometimes wonder if you're really having an impact and not just…
Liked by Tracy Cote
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