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- If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences
- Robert W. Smith and Kevin Lane Keller
- International Journal of Research in Marketing from Elsevier
- International Journal of Research in Marketing from Elsevier
RePEc statistics are gathered once a month from the participating services. The statistics show abstract views at the RePEc services and file downloads originated from the RePEc services.
| Month | Downloads | Abstract Views |
|---|---|---|
| 2021-09 | 0 | 0 |
| 2021-10 | 0 | 3 |
| 2021-11 | 0 | 2 |
| 2021-12 | 0 | 2 |
| 2022-01 | 0 | 3 |
| 2022-02 | 0 | 4 |
| 2022-03 | 2 | 6 |
| 2022-04 | 0 | 2 |
| 2022-05 | 0 | 3 |
| 2022-06 | 0 | 1 |
| 2022-07 | 0 | 3 |
| 2022-08 | 0 | 2 |
| 2022-09 | 0 | 2 |
| 2022-10 | 0 | 1 |
| 2022-11 | 0 | 1 |
| 2022-12 | 0 | 0 |
| 2023-01 | 0 | 0 |
| 2023-02 | 0 | 2 |
| 2023-03 | 0 | 0 |
| 2023-04 | 0 | 2 |
| 2023-05 | 1 | 5 |
| 2023-06 | 0 | 2 |
| 2023-07 | 0 | 2 |
| 2023-08 | 0 | 0 |
| 2023-09 | 0 | 9 |
| 2023-10 | 0 | 5 |
| 2023-11 | 1 | 5 |
| 2023-12 | 0 | 1 |
| 2024-01 | 0 | 2 |
| 2024-02 | 0 | 4 |
| 2024-03 | 2 | 6 |
| 2024-04 | 0 | 5 |
| 2024-05 | 0 | 3 |
| 2024-06 | 1 | 4 |
| 2024-07 | 2 | 6 |
| 2024-08 | 1 | 4 |
| 2024-09 | 0 | 2 |
| 2024-10 | 0 | 3 |
| 2024-11 | 0 | 2 |
| 2024-12 | 0 | 2 |
| 2025-01 | 1 | 1 |
| 2025-02 | 0 | 3 |
| 2025-03 | 0 | 0 |
| 2025-04 | 1 | 1 |
| 2025-05 | 0 | 2 |
| 2025-06 | 0 | 0 |
| 2025-07 | 0 | 2 |
| 2025-08 | 0 | 3 |
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