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The busier, the more outcome-oriented? How perceived busyness shapes preference for advertising appeals
Xiaoqin Wang, Xinying Han, Zhangjian Wu, Jiangang Du and Liya Zhu
Journal of Retailing and Consumer Services from Elsevier
Read abstract and download full text files (if available) at EconPapers

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RePEc statistics are gathered once a month from the participating services. The statistics show abstract views at the RePEc services and file downloads originated from the RePEc services.

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Month Downloads Abstract Views 
2025-0300
2025-0422
2025-0501
2025-0600
2025-0701
2025-0800
2025-0901

Statistics updated 2025-10-02